promo pack

I have been finding it difficult to come up with a design for my promo pack - I haven't really done any work which I would say sums up my practice. Although I don't really stick to one subject matter - it's just the way it is executed, so whatever I do - as long as it looks like my work - should be okay?
In terms of format I found this wedding invitation on Pinterest:

I love the way it all packaged - it is very elegant and simple, also how the envelope opens up into a print is a good chance to include more work into the pack. I don't want to put too much into it, I think just a business card, CV and postcards.

These were some initial ideas I had for the design. I thought about doing a dinosaur theme as I would have lots of imagery from this project but I'm not sure if that would appeal to everyone when I sent it out - I decided to go with a jungle/botanical theme. I did that for my zine earlier in the year, I really enjoyed making the imagery but wanted to work with colour, this gives me the chance. 

I was thinking for the CV I could have it on a long piece of paper which folds out and on the other side could be a long image:

I think that could work well as its something interactive  - there's lots of little bits to this package. I remember John telling us last year that art directors, agents etc. enjoy receiving packages and even more so when theres lots of bits to open - it makes it more engaging. 

I started working more on the envelope which open out:

I got really into it initially but it got more difficult when I tried adding more depth and filling it up a bit because it got too busy and I had used too many colours so there was no point of focus. So stripped it back a bit:

This is it so far - it looks much cleaner I do want it to be busy and wild but also well composed. I do love working with nature imagery - I feel it does appear a lot in my work, so this is relevant to my practice. The outside of the envelope will be monochrome, so I want it to be bursting full of life and colour on the inside. A lot of promo packs I have seen are very clean, uncluttered and neat looking - and they do look very professional but I don't think that aesthetic would suit my work very well. 

I also thought that I could include a little original lino print in the pack with a personal message - in the AOI talk she said that with mailers it helps to add something personal to show you have thought about who your are sending it to - include their name and why you want to work for them. So a botanical themed lino print with a hand written message could work nicely in the pack.