heart agency

I have recently been introduced to illustration agency - 'Heart Agency'. 

http://www.heartagency.com/artist

I really love all the work on there, I feel like it relates a bit to my work. There is a lot of mixed media illustration on there which I am really interested in. I think my favourite is Laura Carlin, her naive use of materials but with such strong compositions and concepts make her work so intriguing, especially the work she did for 'Iron Man' the use of 3D adds so much atmosphere to the images.

Life's a Pitch

Life's a Pitch
We were split into groups and asked to come up with an idea/proposal for a business.
My group is made up of me, Joe, Jessie and Janin.

what is the concept/idea for your group's proposal?
'installation of illustration' - a tunnel set up in the middle of towns that exhibits illustration work from up and coming illustrators who are not yet known, with a shop selling prints of the art work at the end of the tunnel. We will use a competition in order to get the work from illustrators.

what service to you propose to provide?

who will benefit/make use of your service?
- we want this to be accessible to all, encouraging creativity
- those interested in illustration
- it offers exposure for creatives

what are the aims of your proposal?
- to spark interest in art and illustration in people who may have not considered it before
- find talented illustrators who have not yet been recognised and promote their work

what are the expected outcomes of your proposal?

how will you measure your success?
- anticipation for the pop up, so if it manages to get a name for itself and people want to see more of it
- if people actually take interest and enter the competition
- if everything goes to plan; people go through the tunnel, enter the competition, buy products from the shop and hopefully make some profit

what problems can you foresee?
- it could be a lot more expensive to set up than we first thought - have to consider travel, permits, how we will actually go about setting up the tunnel (and out of what material)
- no one entering the competition/ work that is entered isn't to a good standard
- safety, if leaving the tunnel over night, how will we make sure it doesn't get broken into
- not being allowed to set up in the middle of town by the council

categories

In groups we separated the different areas of illustration into categories

I then chose 3 categories to explore further into visually; I went out and took photos of things I felt fitted in well with the categories while also doing internet research

PUBLISHING AND BOOK DESIGN

link to book design pinterest page

PRODUCT AND PACKAGING

link to packaging pinterest page

OBJECT AND ENVIRONMENT

link to environment pinterest page